22410: Paper 205A: Cultural Studies
Topic: Representation and Power: A Study through Stuart Hall’s “Encoding/Decoding” (1973). Personal Information: - Name: -Manasi Joshi Batch: - M.A. Sem 3 (2024-2026) E-mail Address: -mansijoshi202@gmail.com Roll Number: - 15 Assignment Details: - Topic: Topic: Representation and Power: A Study through Stuart Hall’s “Encoding/Decoding” (1973). Paper & subject code: -22410: Paper 205A: Cultural Studies Submitted to: - Smt. Sujata Binoy Gardi, Department of English, MKBU, Bhavnagar This paper explores the relationship between media, ideology and meaning by drawing on Stuart Hall’s seminal essay “Encoding/Decoding” (1973). The study examines how media and cultural products carry ideological messages that are encoded by producers and decoded differently by audiences. It investigates the mechanisms of encoding and decoding, the ways dominant ideology is reproduced or resisted, and illustrates the conceptual framework with examples from film, advertising and television. The analysi...